Sales and Marketing Level 4 and 5

In this first module, you’ll consider what is meant by the ‘business environment’, both internally and externally, and how these surroundings influence a business’s operation.

Here, you will understand how customers make purchasing decisions and the factors that persuade them to buy specific products. You’ll also understand the considerations that businesses make when it comes to major purchases and decisions, such as implementing new computer systems, and the benefits that these need to bring.

Regardless of sector, businesses rely on sales and marketing to succeed. Whether that is for profit in the case of the private sector, or achieving customer satisfaction as is the case for public and charity sector organisations. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes and encourage donors to show support.

Information technology, or IT, has been shown to give companies a competitive edge. Managers need to be aware of these advantages and this module explores how they can be utilised for business growth. You’ll also understand the processes required in order to deliver better value to the end customer.

This module provides a comprehensive introduction to marketing. It is intended to be relevant to the management  and operation of various organisations including non-profit.

Here, you’ll understand how modern marketing is used to identify and satisfy customers’ needs and wants. You’ll explore how this is done by building relationships and using them to instil communication that ultimately leads to the desired result for all sides.

This module examines the success of the Internet and how it is now almost an essential aspect of daily life. You’ll learn about the support that technology provides for businesses in a host of traditional operations, such as sales, communications, marketing and customer service.

In this unit, you’ll gain an understanding of why business success is influenced by numerous factors, one of the most common being sales growth. You’ll learn why this is an indication of how an organisation maintains its existing customers but also attracts interest from new markets.

The final Level 4 module explores how organisations develop strategies in a complex marketing environment. You’ll also address key questions surrounding opportunities and threats, markets and segments, and how to continue delivering long-term value.

This first Level 5 module explores the skills and qualities of entrepreneurship.

You’ll understand why organisations are structured in a certain way and what determines an optimum business structure, using numerous models and key theories.

In this module, you’ll complete a series of accounting exercises to understand the information these can present and how to conduct the analysis that is needed.

You’ll address key questions within a business’s goal-setting and aim to create clear plans to achieve vital objectives.

Here, you’ll understand the influence politics plays in business and how helps and hinders operations.

This module introduces you to the statutory responsibilities of managers and the legal requirements of individual business executives.

Here, you’ll understand how businesses grow with their people and explores how measures such as CPD and reward structures are key in this growth.

This module examines how you can analyse markets, customer data, and competitors, and bring this information together into a cohesive plan.

By successfully completing this final Level 5 module, you’ll have complete knowledge of various numeric exercises and how you can use these within the wider context of business.