Retail Associate Level QLS 3

Our course code: ST353

Course fee £420 or from £32 per month

Enrol on this course

Retail is a growing industry and reflects prevailing conditions in the economy faster than any other and being a Retail Associate puts you right on the front line of this exciting and fulfilling industry. Whether you’ve got years of experience and looking for an area manager role, or you’re new to the industry and prefer to start as a sales assistant, there’s a range of roles available in retail sales. Each role offers different tasks and responsibilities and this online course can help you to achieve your goals.

Develop key skills required for a retail environment, from communication to sales and mechanising.

  • Study with winners

    We’re an award-winning learning provider and have been recognised for our cutting-edge learning techniques.

  • At your own pace

    Study this course as quickly or slowly as you wish; we’ll work at a speed that suits you.

  • Affordable price plans

    We’ll find a way to make this course fit in to your budget.

  • Awarding body: QLS

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

Study Hours

Up to 120 hours which is under 40 minutes per day for 6 months. However, additional hours may be required for reading, writing and research.

Study Method

Our course is delivered via paper-based learning as this provides learners with a hands-on and engaging experience.

Course Duration

You have up to a year to complete this course and we have included a suggested number of study hours. This is usually ample time for learners, even with full-time jobs and other commitments. Don’t worry if you go over the year though, we can organise an extension to your course for an additional fee, which also extends your tutor support.


Throughout this course, you may be expected to complete assignments, essays, research projects, presentations, video/audio recordings, and practical learning sessions to meet the requirements of your course. This information will be included in your study pack detailing exactly what you need to do to accomplish your goals as a student.

Course Outcomes

At the end of this course, successful learners will receive a Certificate of Achievement from QLS (Quality Licence Scheme) and a Learner Unit Summary (which lists the details all of the units you have completed as part of your course). You can read more about QLS here. 

Additional Information

Difficulty - Level 3

Entry requirements - There are no formal entry requirements for this course, however, it is recommended that you have an intermediate ability to read and write English.

Course Content

1: Essential Elements of Communicating with Customers
  • The communication process
  • The importance of good communication skills
  • Verbal communication
  • Non-verbal communication
  • Listening skills
  • Written communication
  • Visual communications
  • The problems and consequences of poor communication
2: Adopt Good Practice with a Variety of Communication Methods
  • Making a good first impression and building rapport
  • Effectively communicating with customers
  • Beginning and ending interactions
  • Adjusting communication to suit context and needs of recipients
  • Overcoming barriers to communication
  • Checking others’ fully understand the communication
  • Influencing people
  • Managing conflict and resolving discrepancies
3: Identify Ways of Improving Personal Communications Skills
  • Identify what communication skills, knowledge and behaviours are required to do your job well
  • Assessing your current skills against the requirements of the post and identifying any shortfalls or skill gaps
  • Developing a personal communication development plan
  • Setting communication skills goals
  • Participating in learning activities
  • Reviewing your progress towards goals and updating your development plan
  • Keeping records of learning activities
4: Day to Day Retail Store Operations
  • Keeping cash and stock secure on retail premises
  • Retail premises opening and closing procedures
  • Receiving, processing, handling and storing stock
  • Stock control
  • Maintaining the retail premises’ image
  • Handling customer payments
  • Dealing with returns
5: Visual Merchandising
  • The importance of window displays
  • In store visual merchandising
  • The overall look of displays
  • Space allocation
  • Stock selection
  • Tools and equipment
  • Housekeeping routines
6: Retail Sales
  • Getting to know your products
  • Getting to know your customers
  • Getting to know your employer
  • Getting to know your competition
  • Selling to customers
  • Techniques for maximising sales
7: Customer Service and Complaint Handling
  • The importance of customer service
  • The key features of excellent customer service
  • Identifying customer expectations
  • Dealing with customer complaints
  • Understanding the complaint
  • Resolving customer complaints
  • Refund and exchange policies
8: Interview Skills
  • Planning and preparing for the interview
  • Presenting yourself at the interview
  • Different types of interviews
  • Answers to common questions
  • Displaying positive body language
  • Questions to ask at the end of the interview
  • Following up after the interview
Show 2 more modules

Frequently Asked Questions

We have some answers to common student questions, but if you can't find the answer you're looking for then please contact us and we will do everything we can to answer your questions.

Test Answer

You don’t need any prior skills in the subject area to start. However, as with all of our courses, we recommend a reasonable level of English reading and writing ability.

We provide all the specially written learning materials you require to study this course at home. The course fee also includes tutor support for the specified duration of your course.

You will receive everything you need to complete this course within the study pack we send to you.

No, this course is assessed by coursework alone.

No, all of the study materials are supplied within your learning pack.

Most students finish comfortably within the course duration period given. However, if you do need more time, your personal tutor support can be extended for an additional fee.

Please check our main FAQs section or Contact Us, we have experienced course advisers who will be delighted to help!