Marketing Studies QLS Level 3

Our course code: ST327

Course fee £375 or from £28 per month

Enrol on this course

With so much competition and demands of the modern industry, you will always have to be one step ahead of the game. Marketing is the effective communication of the value of the product, service or brand, thus, marketing studies is an essential part of modern business and marketing.

If you’d like a career in marketing or would like to learn this highly useful practical skill, then this is the perfect course for you and your business. So, regardless of whether you are new to marketing or want to enhance and expand your existing skills, our course will help you gain what you need to achieve a rewarding career in the industry.

This course focuses on the knowledge and techniques you will need to effectively promote a business. Marketing is a creative and fast-moving business function. This Marketing Studies Level 3 will significantly enhance your ability to deliver and develop brand strategy, lead brand communications and identify the research requirements needed to achieve a clear understanding of the market environment. Distance learning is an ideal option for this course, study independently, around work and family and other important commitments.

On this Marketing Studies course, you will:

  • Conduct market research and define customer’s needs, wants and desires
  • Carry out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign

Learn to promote businesses effectively by growing skills in areas such as strategy, advertising, and market research.

  • Study with winners

    We’re an award-winning learning provider and have been recognised for our cutting-edge learning techniques.

  • At your own pace

    Study this course as quickly or slowly as you wish; we’ll work at a speed that suits you.

  • Affordable price plans

    We’ll find a way to make this course fit in to your budget.

  • Awarding body: QLS

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

Study Hours

Up to 90 hours which is around 30 minutes per day for 6 months. However, additional hours may be required for reading, writing and research.

Study Method

Course Duration

You have up to a year to complete this course and we have included a suggested number of study hours. This is usually ample time for learners, even with full time jobs and other commitments. Don’t worry if you go over the year though, we can organise an extension to your course for an additional fee, which also extends your tutor support.


Throughout this course, you may be expected to complete assignments, essays, research projects, presentations, video/audio recordings, and practical learning sessions to meet the requirements of your course. This information will be included in your study pack detailing exactly what you need to do to accomplish your goals as a student.

Course Outcomes

At the end of this course, successful learners will receive a Certificate of Achievement from QLS (Quality Licence Scheme) and a Learner Unit Summary (which lists the details all of the units you have completed as part of your course). You can read more about QLS here. 

Additional Information

Difficulty - Level 3

Entry requirements - There are no formal entry requirements for this course, however, it is recommended that you have an intermediate ability to read and write English.

Course Content

1: Reviewing the current position
  • SWOT Analyses
  • PEST Analyses
  • Product life cycle
2: Planning for marketing
  • Market research
  • Your customers,
  • Your product
  • Your competitors
  • Marketing objectives
  • Marketing strategy
  • Marketing mix
  • The four P’s
  • Marketing action plan
  • Appendix 1 Action plan
3: Implement the marketing strategy
  • The marketing communications mix.
  • Personal selling.
  • Sales promotion.
  • Public relations (and publicity).
  • Direct marketing.
  • Trade fairs and exhibitions.
  • Advertising (above and below the line).
  • eMarketing (and Internet promotions).
  • Sponsorship.
  • Merchandising (and point-of -sale).
  • Brands.
  • Appendix 2 Action plan
4: Customer relations
  • Defining customer relations
  • Customer service
  • Why a good customer relationship is important
  • Introducing a customer services programme
  • Making continuous improvements to customer service
  • Appendix 3 Action plan

Frequently Asked Questions

We have some answers to common student questions, but if you can't find the answer you're looking for then please contact us and we will do everything we can to answer your questions.

You don’t need any prior skills in the subject area to start. However, as with all of our courses, we recommend a reasonable level of English reading and writing ability.

We provide all the specially written learning materials you require to study this course at home. The course fee also includes tutor support for the specified duration of your course.

You will receive everything you need to complete this course within the study pack we send to you.

No, this course is assessed by coursework alone.

No, all of the study materials are supplied within your learning pack.

Most students finish comfortably within the course duration period given. However, if you do need more time, your personal tutor support can be extended for an additional fee.

Please check our main FAQs section or Contact Us, we have experienced course advisers who will be delighted to help!