Have you always wanted to be an event manager? Have you attended an event and thought “I could do better than this”? Would you like to add a bit of glamour to your life? Do you want to do what you love but are unsure? Are you thinking “do I need experience to be an event manager”?
One of the main concerns students have about Event Management is that they have little or no experience. Our answer is that experience doesn’t necessarily matter within this industry, organising events, planning and managing is something most of us do each day. Passion and drive is what you need.
All of the above is event planning. You are already using the skills you may not have even realised you had! The act of bringing people together for networking, fellowship, education or entertainment is taking on a deeper meaning.
If you have excellent organisation skills, enjoy organising and have the ability to carry out a number of tasks at the same time and is someone who loves to look after people and want to ensure that the best time is had, then this career is for you.
This course covers how an individual would prepare for, and manage an event from beginning to end. Taking a qualification in event management will help you and if you can get relevant work experience, even by volunteering then this could help to fill the gaps you think you may have.
This course has been designed to help Events professionals to step up in their career/business, learn their true value, work their negotiation skills, learn pricing strategies, find dream customers and so much more!
What’s the UK events industry worth?
The events sector is worth a huge £39.1 billion to the UK economy in terms of direct spend by event delegates, attendees and organisers. A substantially higher figure is achieved once the wider economic impacts (indirect and induced spend plus accompanying persons’ spend) are included. The spend by those accompanying attendees at business events is worth an additional £7.7 billion.
The Value of Britain’s Events Sector – direct spend by segment
How many people work in the UK events industry?
There are over 25,000 businesses in the sector including event organisers, venues, destination marketing organisations (DMOs), destination management companies (DMCs), exhibition contractors, event production companies, and a whole plethora of suppliers: transport operators, telecommunications and IT companies, interpreters and translators, speciality caterers, event insurance specialists, and many others.
The best estimates are that the sector sustains 530,000 full-time equivalent (FTE) jobs, mostly in small and medium-sized enterprises (SMEs). The top 10 leading event agencies in the UK have a turnover of more than £2 billion, much of which is generated outside the UK.
How many business events are held in the UK each year?
There are over 1.3 million business events held in the UK annually. Just under £40 billion was spent by those attending these events, and the segment generates more than £20.6 billion in gross value added (GVA) and £58.4 billion in gross domestic product (GDP). The direct spending associated with UK meeting organisers is £24.7 billion. Of this spend, £6.4 billion is funded by registration fees paid by delegates and attendees.
More than 7,000 major outdoor events are held each year. Outdoor events cover a breadth of activity from major festivals, agricultural shows, sporting and charity events through to small village and craft events. Following the Olympics in 2012, the UK has established itself as a world leader in outdoor events, with many UK companies exporting their expertise. The sector has witnessed huge growth; between 2005 and 2009 there was an average annual increase of more than 1.64 million adults attending outdoor events in the UK.
Since 2007, the number of fundraising events has increased by 700% and participant numbers have doubled. Event fundraising grew by 8% in 2012 (based on the number of JustGiving fundraising pages created). Running events remain the most popular kind of event, accounting for 77% of all event fundraising pages, however, trekking is the activity which raises the most funds – an average of £885 per event. Fundraising via triathlons grew by 21% between 2011 and 2013, raising an average of £740 per event. Cycling fundraising events have grown the most, up by 30% since 2011, raising an average of £610 per event.
Other types of fundraising events raise on average:
Exhibitions play a vital role in the UK economy in generating exports. Many exhibitions held in the UK have established themselves as a strong base for international trade. UK exhibitions attract over 13 million visitors each year, generating £11.0 billion in spend. In 2010 over 265,000 exhibitors participated in events, 20% from outside the UK. In 2010 exhibitors spent £2.7 billion on goods and services to demonstrate at events.
More than 6.5 million music tourists spend £1.3 billion annually – this figure is increased to £2.2 billion when indirect spend is included. Around 41% of live music audiences are music tourists. Overseas music tourists spend on average £657 each while in the UK. It is estimated that around 24,251 full-time jobs are sustained by music tourism.
Sources ‘Events are Great Britain’ The Business Visits & Events Partnership (BVEP), March 14 ‘The Economic Impact of the UK Meeting & Event Industry’ Meetings Professionals International (MPI), July 2013 ‘Event Fundraising Monitor’ JustGiving, October 2013 ‘Wish You Were Here’ UK Music, October 2013
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